Aaaaaand, I’m back!
So there’s been a bunch of moments over the years when we at Language in Common begin (again) thinking about diversifying our revenue streams. Because, as lots of you know, the problem with running a services business is that you have no visibility into how much money you’re going to have in the future. Sure, you can make guesses based on what’s happened in the past, but you can’t really know. And so if and when you’re lucky enough to have a surplus of capital, you can’t actually re-invest it in the business because you may actually need it as a cushion if–I don’t know–say, the global economy comes to a screeching halt.
So what we did to mitigate this risk was basically ignore it, and spend the money anyway. Because sometimes you have to just close your eyes and jump.
Which we’ve done a bunch.
And mostly, we’ve failed with super fun and conceptually awesome but financially viable not-so-much mobile apps, games, web apps, and short-lived partnerships. The temporary transformation of this here blog into another services business (under the same LiC roof) was another one of those attempts.
So: why another services business instead of a product business that would include better visibility and the potential for passive income? Mostly because we’re too busy to run two different companies full time, products require some start-up cash (more than we had), and because we already knew how to run a services business. We figured it’d be easy and that we would share resources across the two businesses. So we created a smaller, more agile, strictly digital, creative services shop with a lower price point.
And it actually worked! Well, kind of. Decent work showed up for Tiny Gigantic (the web design shop), while at the same time, the same kind of work started showing up for Language in Common (the digital design agency) with larger budgets. You see where I’m going here: the plan worked in that we wound up getting more work, but failed in that we found ourselves barely making money on Tiny G jobs because we were doing them with the more costly LiC resources. And then there was the whole mind-fuck of having to remember to answer the right telephone with the right company name and send emails and invoices from the right domain.
So: lesson learned. Tiny Gigantic, the inspiration feed has returned.
Henceforth until the next urge to jump, Tiny Gigantic will be a place for exploration, inspiration, conversation, and awesomeness.
We’ll leave the kick-ass branding, development, and design work to Language in Common.
Yesteryear











