Big Little ThingsHow designers can influence behavior
So it’s obvious that designers (and that’s design with a big D, the kind that includes strategy, words, idea-making, and need finding) influence behavior. That’s the job. Some call it User-Centered Design. Here’s an interesting piece about it from the folks at frog design. And here’s a little taste:
the role of design is not just ease of use but invisibility. In other words, the design should fit so well with user needs and expectations that it “dissolves into behavior.” The user is unaware of the choices the designer has made. In fact, the user should be unaware of the existence of the designer at all.
I know, it’s a little dry. But good stuff, nonetheless.
