Big Little ThingsNordstroms respects your attention
Okay. Show of hands: How many of you get bugged when Christmas decorations materialize all over town the day after Halloween? Yeah, me too. I’m already bombarded with more consumer messages than I can handle day in an day out, and I’d like a rest. So it was a small good thing today when I walked by Nordstrom’s and saw the above sign on the window. Not that I’m a Nordies shopper, but today I gained a little more respect for the brand. Because they’re showing a conscious effort to cut down on the clutter in our mental landscape. They are acknowledging and respecting the attention I give them by giving my brain a small break. This is good for me. And it’s good for the brand.
