Copycatting Obama’s communications

Big Little Things

Copycatting Obama’s communications

camel gotham change
obama gotham change
Same keyword, same typeface (Gotham).

I’ve been seeing more and more Gotham, and tons of stuff that seems to be riding on Obama’s communications coat-tails in one way or another. I’m curious if you’ve noticed the same thing.

I imagine that in the case of the Camel ad above, it was a conscious maneuver, but I also have a hunch that a lot of people are doing it subconsciously. And that’s especially curious.

09/08/08 by Axel Albin

This entry was posted on Monday, September 8th, 2008 at 2:29 pm and is filed under Candy, Visuals, Wordplay. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Copycatting Obama’s communications”

Junkyard Sam Says:
September 9th, 2008 at 11:14 am
Wow! Great observation.
With both candidates running on so-called “change” and now products taking on the message — I wonder if “change” will become a cheeseword like “synergy” of the 90s.
Axel Albin Says:
September 9th, 2008 at 2:36 pm
JS–i think you might be right. in my industry (design), “positive change” is used a lot, and it’s starting to smell a little ripe.

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