Big Little ThingsCheck out replyforall
My good friend Enmi Kendall just launched an interesting new company called replyforall.
Here’s the executive summary: users sign up to have special email signatures attached to their email; these signatures carry some environmental or charitable message, and they also display a small ad; a portion of the ad revenue goes to the environmental or charitable cause of the user’s choice.
In other words, you can send money to charity by allowing a small ad to be tacked on to your email sig.
Putting ads around email is as old as the interweb, but the thing that makes this so interesting is that it gives users control of what ads will run. It suggest that in the future advertisers will have less power, and it’ll take more than just money to get an ad placed.
