Comments on: No branding, no problem http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/ An inspration feed updated daily by the troublemakers at Language in Common Thu, 11 Mar 2010 02:44:03 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: heri http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/comment-page-1/#comment-90906 heri Fri, 05 Sep 2008 19:11:06 +0000 http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/#comment-90906 wise words, dealing with this branding issue now thanks, wise words, dealing with this branding issue now

thanks,

]]> By: Robert Friedman http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/comment-page-1/#comment-82320 Robert Friedman Sun, 24 Aug 2008 17:55:28 +0000 http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/#comment-82320 Hi Josh (and Axel): I agree, too. Businesses and brands evolve. But developing a compelling brand doesn't have to be THAT hard. I work with clients on these issues every day (it's all I do). there are varying degrees of being ready to do the brand work. If you're new to what you're doing, spend some time on the big questions -- but don't agonize, because it will change as you do and learn, as you pointed out. On the other hand, after you've been going down the path for a while THEN it is worthwhile to take a breath and start to integrate what you've been learning into a more powerful strategy. At that point, you're probably ready to turn the basics into something more hard-hitting, emotional and differentiated. What I've learned is that businesses often underestimate the real value they provide, so they position their businesses too generically. It's useful to understand your value and translate it into a "big idea" for your brand. It makes it easier to let those you can help most know why your business/product is going to be a great fit for them. Hi Josh (and Axel): I agree, too. Businesses and brands evolve. But developing a compelling brand doesn’t have to be THAT hard.

I work with clients on these issues every day (it’s all I do). there are varying degrees of being ready to do the brand work.

If you’re new to what you’re doing, spend some time on the big questions — but don’t agonize, because it will change as you do and learn, as you pointed out.

On the other hand, after you’ve been going down the path for a while THEN it is worthwhile to take a breath and start to integrate what you’ve been learning into a more powerful strategy. At that point, you’re probably ready to turn the basics into something more hard-hitting, emotional and differentiated.

What I’ve learned is that businesses often underestimate the real value they provide, so they position their businesses too generically. It’s useful to understand your value and translate it into a “big idea” for your brand. It makes it easier to let those you can help most know why your business/product is going to be a great fit for them.

]]> By: Joe Sak http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/comment-page-1/#comment-78597 Joe Sak Tue, 19 Aug 2008 16:43:13 +0000 http://www.tinygigantic.com/2008/08/19/no-branding-no-problem/#comment-78597 I couldn't agree more about the learning being in the doing. We've been experimenting with prototyping / functional spec writing processes and I've found that just getting right into the muck of what you want to do (what 37signals calls getting real) produces quicker results. Instead of hoping for a feature and adding it to a bulleted list, you can just start trying it out and see if it works. If so, great! If not, move on and find a new solution. Also, 37signals has talked about not being defined by what you do or what your product is, but evolving who you are and letting your product line reflect that over time. I couldn’t agree more about the learning being in the doing. We’ve been experimenting with prototyping / functional spec writing processes and I’ve found that just getting right into the muck of what you want to do (what 37signals calls getting real) produces quicker results.

Instead of hoping for a feature and adding it to a bulleted list, you can just start trying it out and see if it works. If so, great! If not, move on and find a new solution.

Also, 37signals has talked about not being defined by what you do or what your product is, but evolving who you are and letting your product line reflect that over time.

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