Big Little Things

Style always goes out of style

We’ve talked before about design as a process for solving problems, not an end product. ideasonideas‘s got another good way to talk about it.

Here’s a little sample:

This kind of design forces us to see ourselves as intermediaries, who facilitate defined outcomes. To do this, we consider and weigh business, marketing, communications (and other) challenges, and work to resolve them through design. The end-result doesn’t have to look good, even though it might, but it absolutely must work.


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