Big Little ThingsA logo for climate change
So Al Gore commissioned a new logo for his non-profit advocacy group, the Alliance for Climate Protection. You have to applaud the fact that he donated his Nobel prize money and then some to the cause. But mostly, I’m inclined to believe that it’s really fucking hard for a simple logo to spur people to action, without a ton of context (I can’t think of any other than the recycling icon and the peace symbol.)
Still, I’ll reserve judgment for now because I’d like to know what you think about this. So, whaddaya think?
April 10th, 2008 at 2:55 pm
You know, when you look at it upside down it almost says ‘me’…. oh, I get it, you’re a clever one Mr. Collins…
I think it’s even harder to spur action when the symbol is divorced from its governing body. I know the Alliance for Climate Change doesn’t sound sexy, but it feels like splitting hairs with Mr. Gore’s image at this point.
I do find their commercials pleasant, though not as good as Chevron’s.
Disclosure : I joined wecansolveit.org on Monday.