Big Little Things

Fucking awesome: Stanley’s ballsy branding

stanley fubar I gotta give a lot of respect to any company that has the balls and vision to build a brand around the eff-word (in case you’ve never heard the phrase: FUBAR stands for Fucked Up Beyond All Recognition), and in the case of Stanley’s new demolition tool, it’s not just ballsy and visionary but also super fucking fun and tasteful and clever and inspiring. I’m not going to need a sledgehammer until next burningman, but I might just go ahead and buy myself a fubar this weekend and find a use for it. Also: check the site to witness the destruction full-screen.

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