Smoking manners

Japan has not launched a campaign to urge people to quit smoking. No. Instead, they’ve launched a campaign to help people remember their manners while smoking. I love these. And I do wonder if this whole concept of safe smoking is just a smart way to get people to reflect on their own behavior (as opposed to shouting at them that they must quit or die.) Because it’s much easier to get people to do things when they believe it’s their own idea.
Big Little Things







