Comments on: Design is a process, not a product.

By: minus five

minus five — Thu, 15 Nov 2007 00:41:55 +0000

too many designers are just decorators. i don’t even like the title “graphic designer.”

By: Marcia Stone

Marcia Stone — Mon, 12 Nov 2007 17:06:30 +0000

I am so glad to see a practicing designer talk about process! I teach visual communication design at Herron School of Art and Design in Indianapolis. In our program, we often stress process yet there are so many practicing professionals stressing product alone that our students sometimes wonder if what we’re talking about is important or even real! Thanks for giving some professional cred to our curriculum. (In fact, our new Masters program in Vis Comm focuses primarily on design thinking and design leadership, new areas of design heavily grounded in problem solving strategies and process facilitation.)

By: Michael Holdren

Michael Holdren — Sat, 10 Nov 2007 20:43:13 +0000

“A client comes to you with a definition of the problem, or ideas about what they want to accomplish. Sometimes they have a sophisticated view of it, sometimes they don’t. I find myself frequently spending time with the client redefining the problem, backing up, going back to the beginning. Not infrequently the “problem” turns out to be the “symptom.” You have to sometimes move back, in order to move forward to really understand what the nature of the solution should be.”

- Saul Bass, when asked on his approach to a new design project; as published in Communication Arts, November 1989

By: josh kamler

josh kamler — Fri, 09 Nov 2007 23:26:07 +0000

Amen to that, peter!

By: Peter

Peter — Thu, 08 Nov 2007 20:25:13 +0000

great post — and i’d even argue that many graphic designers don’t even buy into the design process - they’re all about technique masturbation more so than solving problems