Big Little Things

Is this a blatant rip-off or what?

comcastshite.jpg

This is Comcast’s latest bad campaign. Forget the fact that invented words made of smushed together real words got played out a while ago. Forget that it didn’t work that well then either. What bothers me about this campaign is that its a bad rip off of an under-appreciated, super-fucking cool bit of design candy (see the photo below), by Knock Knock, a super cool design candy company.

knockknock.jpg

You’d think the fine folks in Comcast’s marketing department would have a big enough budget to hire a some smart designers who–I don’t know–might have the skillz to do something of their own. Or at least who might have the talent to cover up their plagiarism a little better.

4 Responses to “Is this a blatant rip-off or what?”

  1. Benjamin Says:

    Thanks Josh for saying this out loud. I’m a big fan of Knock Knock and have been thinking exactly what you wrote since I saw this campaign roll out on BART. BL

  2. josh kamler Says:

    @ BL
    good to hear i’m not the only one hating on comcast. negativity being mostly not useful and all. i just couldn’t help myself.

  3. Tatyana Says:

    ah, yes. I am glad someone said it as well. But it’s consistent with the big box MO, right?

  4. Jeff Caldwell Says:

    Oh Snap! That is Hella Wack! Those Player Haters are Illin’

Leave a Reply