Big Little Things

You may already be an activist

You may already be an activist

Big news! We’ve launched that project we were struggling with a while ago and we’re super psyched to share it with you.

The project is called Replate and it’s about creating a new household word to promote a behavior that’s not getting the attention it deserves.

Think of it as a public service campaign that doesn’t suck.

We’d love to hear what you think.

06/07/07 by josh kamler

This entry was posted on Thursday, June 7th, 2007 at 1:04 pm and is filed under Candy, Thinking, Picnicking, Inventions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “You may already be an activist”

  1. Alana Says:
    June 7th, 2007 at 1:16 pm

    Just last night I was struggling to find a word for the concept of replate. Thanks tiny gigantic!

  2. Jimmy James Says:
    June 7th, 2007 at 2:43 pm

    So… is this an initiative to feed the homeless/destitute? Or are there actually everyday people who will pick up a total stranger’s half-eaten burrito and finish it off? I’ve never heard of replating, but it strikes me as sort of… unsanitary?

  3. Axel Albin Says:
    June 7th, 2007 at 3:41 pm

    @ Jimmy James:

    when i replate my own leftovers, i find that i’m motivated by the idea of wasting less food. i’m not super focused on who exactly eats the food, and i try to avoid labeling them as low-status in any way.

    in my neighborhood (the mission, in SF), replated leftovers don’t stay around long enough to become a sanitation problem. in the 20min we spent shooting the photos for the project, we had two passersby ask us if we had already claimed the leftovers. my guess is that lots more people were just too shy to ask.

    but regardless of whether or not we agree that it’s a good thing to do, we can both agree that it’s important we be able to talk about it, and it’s hard to do that if the thing doesn’t have a name.

    that’s what this project is about: this is an initiative to give cultural currency to a common practice that has remained unnamed and unspoken. we’re doing this because it will create conversation about wasting less food.

  4. heather Says:
    June 8th, 2007 at 5:09 pm

    I love the slogan, “you may already be an activist.” Now if I can just remember to send a SASE to get my free sticker…

  5. Axel Albin Says:
    June 11th, 2007 at 12:50 pm

    my friend eric (mindtangle.net) sez:

    “I think you’re focus (on reducing waste instead of “charity”) and your tone (friendly, frank) are both right on. Like all of your work : )

    The only complication I would bring up revolves around the packaging: What’s the impact of using a bunch of packaging to doggie bag your food versus having the restaurant throw the food out? Which one wastes more?

    It probably depends on the amount of food and the type of packaging…

    Then again, the point of the project is give this action a greater meaning, and that it does. It’s really cool regardless of how the optimal resource wastage calculation shakes out.”

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