http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/ An inspration feed updated daily by the troublemakers at Language in Common Fri, 10 Oct 2008 21:32:16 +0000 http://wordpress.org/?v=2.1 http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-2177 Derek Slater Wed, 02 May 2007 14:53:15 +0000 http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-2177 Well said. Well said.

]]> http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-2206 Richard Oliver Thu, 03 May 2007 13:58:56 +0000 http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-2206 Got it in one, Josh. Unfortunately, too often what clients really want is an automaton, who they believe can work some magic with words. Having a thinker on board can be very disturbing, because it may push them into a position of having to think for themselves rather than relying on formulas or habits. if you can find clients, who recognise that writing can be a useful and creative form of thinking, hang on to them. In my experience they are very rare. Got it in one, Josh. Unfortunately, too often what clients really want is an automaton, who they believe can work some magic with words. Having a thinker on board can be very disturbing, because it may push them into a position of having to think for themselves rather than relying on formulas or habits. if you can find clients, who recognise that writing can be a useful and creative form of thinking, hang on to them. In my experience they are very rare.

]]> http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-2212 josh kamler Thu, 03 May 2007 16:56:43 +0000 http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-2212 True that, Richard. They're also the only kind of client where the work almost always turns out better than anyone could have imagined. And those are the only kind of clients we engage with. True that, Richard. They’re also the only kind of client where the work almost always turns out better than anyone could have imagined. And those are the only kind of clients we engage with.

]]> http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-6112 Chris D. Thu, 26 Jul 2007 00:00:48 +0000 http://www.tinygigantic.com/2007/05/01/the-problem-with-copywriting/#comment-6112 This is a great post. One our Creative Director's favorite not-so-passive-aggressive things to say at brainstorming sessions with the "suits", is "do you want us to make it "edgy" too?" - with a straight face. You'd be surprised to hear all the "Yeah - yeah's" from the uninitiated. Always cracks me up. I have to excuse myself often times. This is a great post. One our Creative Director’s favorite not-so-passive-aggressive things to say at brainstorming sessions with the “suits”, is “do you want us to make it “edgy” too?” - with a straight face. You’d be surprised to hear all the “Yeah - yeah’s” from the uninitiated. Always cracks me up. I have to excuse myself often times.

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