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Big Little Things

Red Bull’s ongoing support of creativity

Yes, those are Red Bull cans. The energy drink maverick has come up with another smart tactic to use generosity to build community around the their brand. The Art of the Can is a nationwide “hunt for creativity” that asks participants to create any kind of art using red bull cans. The site is surprisingly pretty and I think Red Bull succeeds in making creativity the hero, rather than themselves. Nicely done. Oh, and some of the artworks are fucking awesome.

03/09/07 by josh kamler

This entry was posted on Friday, March 9th, 2007 at 9:35 am and is filed under Thinking, Heroes, Rebels. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Newsweek calls it "Poignant ... funny ... and thought-provoking." Sweeeet!

Someone is trying to tell you something.

They are writing messages on the walls and sidewalks of the places we live.

Our book, Written on the City, explores the conversation happening in graffiti around the world. Check it out.
ANTICS

When we're not dorking around on the web, we make stuff. Enjoy:
Replate is an open-source food activism project in which you may already be participating. Dirty words & dick jokes will show you that "shit," "fuck," and "piss" aren't the dirtiest words in the creative industry. (pdf) How to clean out your desk will kick your ass into being creative at work again. (pdf) How to be a better lover is the definitive sex manual for good business. (pdf) Written on the City celebrates the conversations happening on the walls and sidewalks of the places we live. Dear Bosses, get your creative staff to stop quitting. Here's what they wish they could tell you. (pdf) 10 Writing Tips to Make Your Mother Proud is the writing help Mom would give, if she were still speaking to you. (pdf)