“edgy” can mean so many things, that it’s hard to conceptualize what a client may mean by it. Getting a cool concept down can take forever and a day, and it’s super tough churning out concepts like it grows on trees.

What I’ve found that really helped on design projects (used to be a designer way back) is to get the client mutually involved in the project. It really moved the process a whole lot better!

Great blog!