Big Little ThingsWork without precedent
Business Week has an interesting article about Virgin Galactic, Richard Branson’s latest so-crazy-it-just-might-work endeavor. And while the audacity of the project itself is quite amazing, what inspired me was London design firm Seymourpowell’s conceptual thinking about the interior of the world’s first commercial spaceship.
The firm was charged with designing conceptual interiors for the spaceship, and wasn’t at all fazed by the prospect of designing something for which there was no precedent. As principal Dick Powell explains, they simply saw it as a human problem…
It’s a rare and beautiful thing for an organization to make this claim and actually mean it. Beautiful.
