Big Little ThingsHow to be a better lover (part 5 of 8)
Here’s part 5 of our kama sutra for strategy. (parts 1, 2, 3, & 4)
Content rubs everyone the right way
When we were little, our teachers tried to teach us the golden rule: do unto others, and all that. We all smiled and nodded, and pretended we understood. But we didn’t. We never really learned to ask: Was it good for you too?
That’s why the world is full of messaging. Everywhere you look, someone’s trying to hammer a message home, someone’s trying to force themselves on you, and someone’s getting pushy with your attention. It might work, but it’s super icky, and not the best way to make friends.
A better way to make friends is to reward the attention that people give you, right there, in the moment they’re giving it. Give them something useful, make them feel good—and do it for free. The more you give them, the more attention you’ll get.
There’s a big difference between content and messaging. Where messaging beats you into submission, content brings you flowers. Who would you rather have up for a drink?
