Here’s part 2 of the definitive sex manual for better business. Today we talk about why soft is better than hard.
Some things shouldn’t be stiff
Some time back in the day, people got it into their heads that you needed to be able to tell your whole story in a short elevator ride. Thus was born the strategistâ€™s quickie. Itâ€™s known as the elevator pitch: a clear and compelling statement about who you are, what you do, and why it matters. Once you got one you liked, you defined yourself by it forever.
But thereâ€™s not much room to roll around in an elevator. And there isnâ€™t much in an elevator pitch either. You can still get busy, but every good player knows itâ€™s better to keep your options open.
So kick your stiff definition to the curb. Instead, figure out how to tell people what you do without telling them what you donâ€™t do. This means more than giving up your three-sentence elevator pitch. It means starting a conversation about the work you’re inspired to do. This way youâ€™ll always have the freedom to make new friends and try new things. Youâ€™ll be more able to shift your work towards your passion, and beyond competition.
It ainâ€™t easy. In fact, it will always remain a work in progress. Just like you. And just like your business.